trade marketing manager - fmcg f&b (gt & east mys).

About the Company
My client is a global FMCG F&B player, known for its stability and comforting brands. They are currently looking for a Trade Marketing Manager to lead the growth for their GT & East MYS channel. If you are interested and have the right qualifications for the role do apply and reach out to me at 016-6980678.

Key Responsibilities:

Reporting to the Head of Trade Marketing

• Conduct market research to identify trends, competition, and growth opportunities.
• Create and implement trade marketing strategies aligned with overall business objectives.
• Plan and execute campaigns to boost product visibility and drive sales.
• Develop and oversee product placement and presentation at retail locations.
• Build relationships with distributors and retailers, implementing channel-specific marketing tactics.
• Manage the trade marketing budget, ensuring cost-effective initiatives.
• Use analytics to measure campaign effectiveness, refine strategies, and maximize ROI.
• Work with sales, marketing, and product development teams to ensure alignment of trade marketing efforts.
• Train sales teams on new products, promotions, and marketing initiatives.
• Provide regular reports on trade marketing performance and insights to senior management.

Skills and Experience Required:

• Diploma or higher in Business or related field.
• 5+ years of trade marketing or general trade sales experience, with 2+ years in a managerial role.
• Strong skills in sales strategy, merchandising, promotions, in-store activation, negotiation, and data analysis.
• Excellent interpersonal, communication, and leadership abilities