about the company
An exciting and forward-thinking transportation and mobility solutions provider is on the lookout for a talented Senior Performance Marketing Specialist to join their dynamic marketing team. With a strong regional presence and a reputation for innovation, this company is transforming how people move and connect. They are passionate about delivering world-class customer experiences through proven marketing strategies that enhance brand visibility, drive lead generation, and boost sales performance.
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about the job
This role will take ownership of performance-driven digital campaigns that deliver real results. Reporting directly to the Marketing Manager, this person will be responsible for driving paid advertising success, optimizing website performance, and ensuring every marketing dollar contributes to tangible growth.
This is the perfect opportunity for someone who loves working with numbers, enjoys refining strategies through data, and thrives in a fast-paced, collaborative environment.
Plan and execute paid digital advertising campaigns across platforms including Google, Facebook, TikTok, and more.
Optimize landing pages, websites, and customer funnels to maximize conversion rates.
Conduct regular SEO audits and ensure all web and blog content follows SEO best practices.
Run A/B testing to continuously improve ad and landing page performance.
Track and report on key performance metrics, including KPIs, ROAS, CPL, and conversion rates.
Manage digital marketing budgets and ensure efficient and impactful spending.
Keep up with the latest digital marketing trends, tools, and best practices.
Collaborate with creative, content, and event teams to ensure campaign messaging is aligned and impactful.
about you
A Bachelor's Degree in Marketing, Communications, or a related field.
3-5 years of hands-on experience in digital marketing or performance marketing roles.
Proven experience in managing Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.
Strong understanding of SEO/SEM and digital campaign optimization techniques.
Highly analytical, data-driven, and results-focused mindset.
Proficiency in CRM tools and campaign performance tracking software is a bonus.
Independent, self-motivated team player with excellent problem-solving and organizational skills.
KPIs: ROAS, cost-per-lead (CPL), campaign CTR, website conversion rates, and lead generation volume & quality
how to apply
If you are interested in this role, kindly apply with your updated CV via the link attached to this job ad or on Randstad. You may reach out to Gwen for more details. Please highlight in your CV details of past digital marketing campaigns you've managed, including budgets, platforms used, ROAS achieved, and key results.
