about the company
This well-known children’s fashion brand is dedicated to creating stylish, comfortable clothing for newborns, toddlers, and young kids. Known for its high-quality designs and focus on safety and comfort, the company has become a favourite among parents.
With both online and retail stores across the region, the brand offers trendy, practical outfits that families love. They take pride in using quality materials and keeping their collections affordable, while always providing great customer service.
Their mission is to dress kids in clothes that make them feel confident and comfortable, all while growing their presence locally and internationally.
about the job
The company is seeking a Senior Marketing Communications Executive / Assistant Manager to lead and manage the marketing communications team for their growing retail business.
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In this role, you will be responsible for overseeing the development and execution of marketing strategies and campaigns that drive brand awareness, customer engagement, and sales growth across 40+ stores. You will manage a team of three, providing hands-on guidance, ensuring timely and effective execution, and collaborating closely with the Head of Marketing and other departments.
- Team Management: Lead and manage a team of 3, including a Marketing Executive, Multimedia Designer, and Photographer/Content Creator, ensuring alignment with the company’s marketing goals and objectives.
- Marketing Campaign Execution: Oversee the planning, execution, and performance of marketing campaigns across multiple channels (social media, in-store, print, digital) to drive traffic and sales for retail stores.
- Brand Communication: Ensure brand consistency and messaging across all marketing touchpoints, from promotional materials to social media and in-store communications.
- A&P Coordination: Collaborate with mall management and external partners to coordinate advertising and promotion (A&P) activities for all stores.
- Content Oversight: Work with the creative team to produce high-quality, engaging content (photo, video, and written) that enhances brand visibility and resonates with customers.
- Performance Tracking & Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns, making recommendations for improvements.
- Cross-functional Collaboration: Work closely with sales, operations, and product teams to ensure marketing initiatives align with business goals and support store openings, promotions, and seasonal campaigns.
about you
- Minimum 4 years of experience in a marketing communications role, preferably in the retail industry.
- Proven experience in managing and leading a team.
- Strong understanding of retail marketing, including in-store promotions, digital marketing, and A&P coordination.
- Hands-on experience with the planning, managing and execution of marketing communications material on online or offline marketing materials.
- Excellent communication and leadership skills, with the ability to manage multiple projects and deadlines.
- Ability to travel to retail stores (40% travel expected).
how to apply
If this role interests you, please apply via the appropriate link attached. We appreciate all applicants but only shortlisted candidates will be contacted.
