summary

kuala lumpur, wilayah persekutuan
RM13,000 - RM17,000 per month
permanent

specialism
sales & marketing
sub specialism
product & marketing
reference number
91M0247365_0916350144209491375

job details

What to expect

MY & Vietnam Portfolio
Medical Coverage for Dependants
2 days WFH, Flexi Hours, 20 days AL

About the Company
A global leader in premium sports nutrition, committed to inspiring individuals to achieve their performance goals. The company values innovation, teamwork, and customer engagement to drive brand success.

About the Role ...

The Senior Brand Manager will develop and execute brand strategies, ensuring strong market positioning and consumer engagement. This role involves managing marketing campaigns, overseeing influencer and media collaborations, and driving product launches to enhance brand awareness and sales performance.

Key Responsibilities:

Brand Strategy & Marketing Execution: Drive brand activities, including creative development, influencer partnerships, media planning, and trade marketing.
Campaign & Product Launches: Execute marketing plans for new product innovations and category campaigns, ensuring timely and high-quality execution.
Media & Communication: Work with agencies on digital content, social media scheduling, and ATL/BTL activities. Manage A&P spend to optimize brand visibility.
Budget & Performance Tracking: Monitor A&P budgets, track sales performance, and ensure all marketing activities align with business objectives.
Market Research & Consumer Insights: Analyze market trends and consumer behavior to refine brand strategies and drive category growth.
Cross-Functional Collaboration: Work closely with internal teams, including sales, supply chain, and finance, to align marketing initiatives with business goals.

Requirements:

Education: Degree in Marketing, Business, or a related field.
Experience: 6-7 years in consumer brand marketing, preferably in FMCG or sports nutrition.
Skills:
- Strong project management and strategic planning abilities.
- Experience in influencer marketing and digital media campaigns.
- Proficiency in Microsoft Excel & PowerPoint.
- Strong analytical mindset with problem-solving skills.
- Excellent communication and stakeholder management skills.

What to expect

MY & Vietnam Portfolio
Medical Coverage for Dependants
2 days WFH, Flexi Hours, 20 days AL

About the Role ...

Key Responsibilities:

Brand Strategy & Marketing Execution: Drive brand activities, including creative development, influencer partnerships, media planning, and trade marketing.
Campaign & Product Launches: Execute marketing plans for new product innovations and category campaigns, ensuring timely and high-quality execution.
Media & Communication: Work with agencies on digital content, social media scheduling, and ATL/BTL activities. Manage A&P spend to optimize brand visibility.
Budget & Performance Tracking: Monitor A&P budgets, track sales performance, and ensure all marketing activities align with business objectives.
Market Research & Consumer Insights: Analyze market trends and consumer behavior to refine brand strategies and drive category growth.
Cross-Functional Collaboration: Work closely with internal teams, including sales, supply chain, and finance, to align marketing initiatives with business goals.

Requirements:

Education: Degree in Marketing, Business, or a related field.
Experience: 6-7 years in consumer brand marketing, preferably in FMCG or sports nutrition.
Skills:
- Strong project management and strategic planning abilities.
- Experience in influencer marketing and digital media campaigns.
- Proficiency in Microsoft Excel & PowerPoint.
- Strong analytical mindset with problem-solving skills.
- Excellent communication and stakeholder management skills.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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senior brand manager - fmcg f&b.

job details

skills

qualifications

education

share this job.

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

brendan ng

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