About the Company
A dynamic consumer-focused company dedicated to delivering high-quality products through strategic brand management and market-driven innovation.
About the Role
As the Marketing Director, you will take full ownership of product categories, driving brand strategy and execution to achieve sustainable growth. This is a hands-on role where you’ll lead consumer insight efforts, manage category performance, and develop impactful marketing campaigns — all while ensuring profitability and market competitiveness.
Key Responsibilities
- Consumer Insights: Uncover and analyze consumer behaviors to inform product positioning and marketing strategies.
- Brand Management: Develop and execute brand strategies to strengthen market presence and drive brand equity.
- P&L Ownership: Oversee category profitability, optimizing budgets, and implementing initiatives to enhance revenue and margins.
- Product Marketing: Collaborate with product development and sales teams to craft effective go-to-market strategies.
- Market Analysis: Track industry trends and competitor activities, adjusting strategies to capitalize on emerging opportunities.
- Campaign Development: Plan and execute marketing campaigns, managing timelines and analyzing performance to optimize impact.
Requirements
- Proven experience in marketing, with a focus on consumer products, brand management, and category leadership.
- Strong analytical skills with experience managing P&L and driving business outcomes.
- Expertise in consumer insights, translating data into actionable strategies.
- Creative thinker with strategic vision and excellent storytelling abilities.
- Strong collaboration and communication skills, with a hands-on approach to execution.
- Bachelor’s degree in Marketing, Business, or related field.
- Ability to manage multiple projects in a fast-paced environment.
- Proficiency in marketing tools and analytics platforms.
