About the Company
A dynamic and fast-growing company focused on delivering impactful brand experiences through strategic design and marketing. The company emphasizes creativity, innovation, and brand consistency to strengthen its market presence.
About the Role
The Brand Strategist will lead the creative direction for brand campaigns, ensuring a cohesive tone and visual identity across all offline marketing materials. This role involves developing packaging, P.R materials, and promotional assets while collaborating with cross-functional teams to drive brand consistency and engagement.
Key Responsibilities:
- Creative Direction & Strategy: Develop offline marketing materials, including packaging, logos, brochures, and event collateral, ensuring alignment with brand identity.
- Campaign & Design Execution: Brainstorm and propose creative concepts, develop storyboards, and refine design elements for marketing campaigns.
- Project & Vendor Management: Oversee multiple projects, ensuring timely delivery and high-quality production in collaboration with printers and vendors.
- Market Trends & Innovation: Stay updated on industry trends and competitor strategies to bring fresh, innovative ideas to campaigns.
Requirements:
- Education: Degree in Graphic Design, Visual Arts, Marketing, or a related field.
- Experience: Minimum 3 years in creative design, branding, or marketing, preferably in FMCG, retail, or product-driven industries.
- Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, AI, Premiere Pro).
- Strong visual storytelling, typography, and composition skills.
- Excellent communication in Mandarin, English, and Malay.
- Strong project management and collaboration abilities.
- Experience in print and packaging design.
