Brand Manager
About the Company
A leading FMCG company driving innovation in personal care products. The company is committed to understanding consumer needs, developing cutting-edge solutions, and delivering market-leading products across Southeast Asia.
About the Role
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The Brand Manager will play a key role in brand strategy, product innovation, and market execution. This position involves leading new product development, managing brand positioning, and ensuring effective marketing campaigns across multiple markets. The role is based in Malaysia and reports to the Senior Brand Innovation Manager.
Key Responsibilities
- Brand Strategy & Execution: Develop and execute brand plans to strengthen market position and drive business growth.
- Product Innovation & Launches: Manage new product launches from ideation to execution, including product formulation, pricing, packaging, and promotions.
- Market & Consumer Insights: Conduct research to identify consumer trends, analyze competition, and develop insights-driven brand strategies.
- Campaign Management: Plan and execute integrated marketing initiatives, ensuring consistency across digital, retail, and promotional activities.
- Stakeholder Collaboration: Work closely with internal teams, external vendors, and agencies to ensure successful brand execution.
- Budget & Performance Management: Manage category budgets, track marketing effectiveness, and optimize investments.
Requirements
- Education: Degree in Business, Marketing, Economics, or a related field.
- Experience:
- 5-8 years in FMCG, personal care, or healthcare, with strong brand management experience.
- At least 2-3 years in a leadership or middle management role.
- Skills:
- Strong analytical and strategic thinking abilities.
- Experience in product innovation, pricing, and go-to-market strategy.
- Proficiency in market research and data analysis.
- Excellent communication and stakeholder management skills.
- Creative, results-driven, and adaptable in a fast-paced environment.
