Brand Manager
About the Company
A leading FMCG company committed to delivering high-quality products through strategic brand management and innovation. The company focuses on consumer engagement, market trends, and product development to drive business growth.
About the Role
The Brand Manager will be responsible for developing and executing brand marketing strategies, ensuring alignment with overall business objectives. This role requires strong analytical skills, market insights, and cross-functional collaboration to drive brand performance and customer engagement.
Key Responsibilities
- Develop and implement brand marketing plans to drive growth and brand equity.
- Conduct market and consumer analysis to identify trends and opportunities.
- Collaborate with R&D on product development initiatives.
- Manage advertising and promotional activities, ensuring consistency with brand strategy.
- Work closely with sales teams to ensure effective execution of marketing programs.
- Monitor competitors and recommend strategic actions.
- Oversee sales forecasting and stock planning to optimize supply chain efficiency.
Requirements
- Education: Degree in Marketing, Business Administration, or related field.
- Experience: Minimum 5 years in brand management within FMCG.
- Skills:
- Strong conceptual and analytical skills.
- Experience in product development and marketing planning.
- Customer-focused with strong teamwork abilities.
- Excellent communication and stakeholder management skills.