brand executive - fmcg beverage.

Brand Executive

About the Company
A leading consumer packaged goods (CPG) company with a diverse beverage portfolio, dedicated to delivering refreshing experiences through innovation and strong brand storytelling.

About the Role

As a Brand Executive, you’ll play a vital role in supporting the development and execution of brand strategies to drive growth and strengthen market presence. You’ll collaborate with cross-functional teams to ensure seamless execution of marketing initiatives while keeping a pulse on market trends and consumer insights.

Key Responsibilities

• Brand Strategy Support: Assist in developing and executing marketing plans to enhance brand visibility and engagement.

• Campaign Execution: Coordinate the rollout of campaigns across digital, in-store, and event channels, ensuring consistency in brand messaging.

• Market Analysis: Monitor market trends, competitor activity, and consumer behavior to provide actionable insights for the brand team.

• Product Launches: Support new product development and launch initiatives, managing timelines and deliverables.

• Content Creation: Collaborate with creative teams to develop compelling marketing materials and social media content.

• Performance Tracking: Track campaign performance, compile reports, and recommend improvements based on data-driven insights.

• Cross-Functional Collaboration: Work closely with sales, trade marketing, and external agencies to ensure alignment on brand initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 1–3 years of experience in brand marketing, preferably in the CPG or beverage industry.

• Strong understanding of marketing fundamentals and consumer behavior.

• Excellent communication and project management skills.

• Proficiency in Microsoft Office (PowerPoint, Excel) and familiarity with digital marketing tools is a plus.

• A team player with a proactive mindset and a passion for building impactful brands.