What to expect
- SEA Regional Exposusre
- Work with a company holding the leading portfolios
- Hybrid working & Flexi Hours
About the Company
A dynamic and fast-paced FMCG company focused on driving brand innovation and consumer engagement across Southeast Asia. The company emphasizes data-driven insights, market trends, and product development to enhance brand positioning and business growth.
About the Role
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The SBE/ABM will support brand innovation and category growth by conducting consumer insights analysis, managing product launches, and driving strategic brand initiatives. This role requires a mix of creativity, analytical skills, and cross-functional collaboration to deliver impactful innovations.
Key Responsibilities:
- Consumer & Competitive Analysis: Gather insights on market trends, competitor strategies, and consumer behavior to identify growth opportunities.
- Brand Innovation & Strategy: Assist in developing a five-year innovation funnel, aligning product development with business goals.
- Product Management: Support product launches, ensuring alignment with brand guidelines and market needs while tracking post-launch performance.
- Brand Execution & Packaging: Oversee brand consistency in packaging, marketing materials, and design execution across multiple markets.
- Cross-Functional Collaboration: Work closely with internal teams (Marketing, R&D, Trade Marketing) and external agencies to execute brand initiatives.
- Budget & Reporting: Monitor category budgets, track marketing effectiveness, and provide strategic recommendations.
Requirements:
- Education: Degree in Business, Marketing, Economics, or related field.
- Experience: 2-5 years in brand innovation, marketing, or consumer insights, preferably in FMCG.
- Skills:
- Strong analytical mindset with research and data interpretation capabilities.
- Creative problem-solving with the ability to think outside the box.
- Experience in project management and cross-functional collaboration.
- Proficiency in English (Mandarin is a plus).
- Ability to travel regionally across SEA when required.
