About the Company
A leading FMCG company committed to delivering high-quality products through innovative branding and consumer engagement. The company focuses on product development, strategic marketing, and market growth to strengthen its brand presence.
About the Role
The Assistant Brand Manager / Brand Manager will be responsible for brand strategy, product marketing, and campaign execution. This role involves working cross-functionally with internal teams and external partners to enhance brand visibility, drive sales, and maintain strong consumer connections.
Key Responsibilities
- Brand Strategy & Execution: Develop and execute marketing plans, including new product launches, consumer promotions, and A&P activities.
- Market Research & Analysis: Conduct market research, analyze consumer insights, and track competitor activities to inform brand strategies.
- Marketing Campaigns: Manage branding initiatives, oversee promotional materials, and ensure consistency across digital and offline channels.
- Stakeholder Collaboration: Work closely with internal teams, media agencies, and external partners to align brand positioning and execution.
- Performance Tracking: Monitor sales and marketing performance, prepare reports, and make data-driven recommendations for improvement.
- Budget Management: Develop cost-effective marketing plans and allocate resources efficiently.
Requirements
- Education: Degree in Marketing, Business, or a related field.
- Experience: Minimum 3-5 years in brand management, preferably in FMCG.
- Skills:
- Strong strategic thinking and execution skills.
- Experience in product development and campaign planning.
- Strong analytical, communication, and stakeholder management skills.
- Ability to adapt to market trends and optimize brand strategies.
