In today’s hyper-competitive global market, businesses constantly seek out quality talent to innovate, to grow revenue and to accelerate digital transformation.
As any HR leader knows, having a competitive compensation package gets the conversation started with desirable job candidates, but intangibles such as having a sterling employer brand can help you edge out competitors.
what makes an employer brand attractive?
We know this because our annual Randstad Employer Brand Research – a global survey of more than 200,000 working-age adults in 32 countries – tells us that money isn’t the only factor that makes an employer attractive.
While it is the most important, other considerations such as a good work-life balance, job security and a pleasant work environment all play a part in their choice of a workplace. So it’s important for any employer to tend to these other value propositions in today’s highly competitive market.
free download: global insights on employer brand
To make sure you are best positioned to be an employer of choice, we invite you to take a close look at this year’s research and learn what factors will really motivate the workers you need to drive results. And should you need further insights into how your employer brand is performing, make sure to contact your local Randstad specialist for a customised report.
our research provides insights into:
- the attributes job seekers value most in a company
- what makes employees stay with your company, and what deters them
- the attractiveness of your sector and how it compares to other sectors