survey information.
The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
REBR provides unique labour market insights, bringing together:
- 32 markets
- 6,084 companies
- nearly 173,000 respondents
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.
The 2024 Randstad Malaysia Employer Brand Research was conducted independently with 2,500 locally-based respondents.
how is REBR unique.
Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.
why employer branding matters.
companies with positive brands get twice as many job applications. 50% of candidates would not work for a company with a bad reputation despite a higher salary.
top 20 most attractive employers
-
2022
Nestle (Malaysia) Berhad
Shell Malaysia
Samsung
Intel Malaysia
B.Braun Medical Industries Sdn. Bhd.
Huawei Technologies Malaysia
Sime Darby Berhad
Malaysia Airports Holdings Berhad
Sunway Berhad
Tenaga Nasional Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Hitachi eBworx Sdn Bhd
Telekom Malaysia Berhad
Malayan Banking Berhad (Maybank)
General Electric Malaysia
Berjaya Corporation Berhad
Johor Corporation Berhad
YTL Corporation Berhad
Infineon Technologies (Malaysia) Sdn. Bhd.
Malaysia Airlines Berhad -
2021
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Digi Telecommunications
DRB-Hicom Berhad
General Electric Malay
Hewlett Packard Enterprise Services Sdn Bhd
Huawei Technologies Malaysia
IBM
Intel Malaysia
Johor Corporation Berhad
Maxis
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Telekom Malaysia Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad -
2020
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
General Electric Malaysia
Huawei Technologies Malaysia
IBM Malaysia
Infineon Technologies (Malaysia) Sdn. Bhd.
Intel Malaysia
Johor Corporation Berhad
Malaysia Airports Holdings Berhad
Malayan Banking Berhad (Maybank)
Nestlé (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA)
Samsung Malaysia
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad -
2019
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Dell Malaysia
General Electric Malaysia
Genting Berhad
Huawei Technologies Malaysia
IBM
Intel Malaysia
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Maybank
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS
Sunway Berhad
Tenaga Nasional Berhad -
2018
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhad -
2017
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhadwatch the video highlights of randstad employer brand awards malaysia 2017.
-
2016
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Group
Hewlett-Packard Sdn. Bhd.
IOI Corporation Berhad
Malayan Banking Berhad (Maybank)
Maxis Berhad
Nestle Berhad
Petroliam Nasional Berhad (PETRONAS)
Public Bank Berhad
Sapura Kencana Berhad
Shell Malaysia
Sime Darby Berhad
Sony Emcs Sdn. Bhd.
Telekom Malaysia
Tenaga Nasional Berhad
Umw Holdings Berhad
WD Media Sdn. Bhd.
YTL Corporation Berhad
employer brand research library
more employer branding insights.
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attract the right talent.